20% WEB VISIT CONVERSION RATE
2% GDP INCREASE

Don’t expect different results doing the same thing. That’s why after winning the Prince Edward Island Tourism account we changed the positioning they had for ten years and went after a different target audience. We went from "PEI Play" to the "Gentle Island" and reached couples over 50 instead of young families. After a six year decline in visitorship, the island finally saw an increase in road and airport traffic, a million plus web visits with a 20% conversion rate. The island overall had a 2% increase in revenue. Those results were achieved with a 30% less budget than the previous agency. Pretty aggressive results for a Gentle Island.