This ad first was rejected by the creative director, but got presented anyway and then got rejected by the client. A year later, the idea was represented, getting past the creative director and bought by the client. It went on to win a Gold Lion, Gold One Show, Gold ADCC and a Silver Marketing Award.

WRITER: Ian MacKellar
ART DIRECTION: Gerald Schoenhoff, Howard Beauchamp
CREATIVE DIRECTION: Geoffrey Roche
AGENCY: Geoffrey B Roche & Partners
CLIENT: Panasonic Security Systems