Kia’s design team, led by world renowned, Peter Schreyer, has over 600 employees between South Korea, California, and Germany. It is driven by a strong passion to produce class-leading vehicles recognized by the industry for their excellence. To accomplish this, they draw inspiration from everywhere – architecture to nature, pop culture, and more. This insight revealed a brand truth, which led to the core creative idea behind our campaign: Designed to Inspire. It was a massive campaign with multiple touch points including cinema, television, online, print, outdoor, and activation. And it led to one of Kia Canada’s most successful growth years ever.